For one thing, she wore a glitzy tiara (is there any other kind of tiara, actually?) that was fringed with pink faux fur. She wore this crown in public during our many shopping expeditions and for at least a week before her birthday. (I figured…well, why not? I’ve learned not to sweat the small stuff.)
Why did she wear it? So kind ladies and gentlemen would sweetly inquire why she had such a lovely tiara on. And she would have to explain about her imminent birthday...it would be rude, after all, not to respond to a grown up.
Not only that, but she had a sign outside her bedroom door that said “Birthday Princess” on it. The tiara rested on the balcony railing right outside her door when it wasn’t on her head. You could see it from the front door downstairs.
In late May she started counting down the days until her birthday.
She’d told so many people about her birthday that she sent out invitations to her party over a month in advance (and didn’t even say who the invite was from…after all, it had been well publicized.)
She’s a natural promoter.
I also think she may prove to be a foundling.
Promoting is hard for me. I personally know a writer who had a clever shirt made up after the movie The Sixth Sense came out. The shirt read: “I Write Dead People.” I thought it was wonderful, but I’d never be able to get away with it, myself.
What’s been my salvation? The internet. I had an August release only a few weeks before my daughter’s highly publicized birthday. I did a countdown of sorts online--I’d mention the day of the release and what I was doing to prepare for it.
I’ve connected with readers, writers, and reviewers via Twitter, Facebook, blogging, and my website. My efforts seem to be going well---folks are reading my book. I’m getting emails from readers saying they enjoyed the mystery and asking when the next one is coming out.
The face-to-face promoting that my daughter is so awesome at? I’ll have to work on that one.