It’s amazing how some people can take the ordinary and make it into the extraordinary—then make a profit with it.
Take the Silly Bandz explosion: colored rubber bands shaped like animals, objects, letters, numbers, etc., priced within a kid’s reach at $4.95 for a twenty-four pack. For a while, they were a must have, fun to trade. Even movie stars wore them.
The latest example I’ve seen is duct or duck tape. How many years have I been looking at this stuff, primarily in the standard gray color, lying on my husband’s workbench? This weekend I took my daughter to the store so she could use her Christmas money to buy Color Duck Tape, specifically hot pink and zebra striped, to add to her growing supply. She uses it to decorate her school folders and notebooks and to make flowers on the ends of pens and pencils. Now it’s a must have, and the local craft store had plenty of it at $3.99 a roll, well within a kid’s budget.
You may remember the story of the accidental invention of the sticky note or the Post-It Note. The adhesive’s invention was accidental, but its uses were ingenious. I’ve got yellow, hot pink, blue, and green Post-It notes on my desk. I know artists have used them to create wall art, and some writers use them to create movable storyboards.
I guess that’s what’s referred to as “thinking out of the box.” Apparently, I’m firmly nailed inside my box, because these sorts of ideas never occur to me. It’s noteworthy that I’m even thinking they might, because I’m usually trying to think of something for dinner.
So, what about you? Anything like these few that you wished you’d thought of?